Microsoft gets ISO go-ahead

It's interesting to see that Microsoft is now an official standard (ISO/IEC DIS 29500), as opposed to playing the role of a de facto standard that it generally occupies.

Microsoft's "Open XML" format beat-out the rival "ODF" (Open Document format) favoured by IBM Corp. and Sun Microsystems Inc., in a recent ISO vote.

According to the IT World Canada article below, the ISO has not experienced lobbying of this nature before. This is not surprising when you consider that the three firms mentioned above all have:

a) Very deep pockets
b) Experience in Washington-DC's advanced lobby-ecosystem
c) World-class technical know-how

It will be interesting to see what effect this has on both Microsoft and the ISO, and indeed what effect, if any, that this ruling has on both enterprise-level, and consumer-level documentation habits.

What do you think might come of the ODF?
http://www.iso.org/iso/iso_catalogue/catalogue_tc/catalogue_detail.htm?csnumber=45515
http://www.itworldcanada.com/Pages/Docbase/ViewArticle.aspx?id=idgml-12e8db44-a77d-474d&Portal=2e5351f3-4ab9-4c24-a496-6b265ffaa88c&sub=1519551